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Edward Moshole - Chemfresh

Edward started Chemfresh with just R68 when he was a cleaner. he now produces housebrand products for Pick n Pay and is also growing his two brands: ChemFresh and LemoLux...which is a beauty brand that is also makes strides in the industry. 

Watch Interview

Nouthula Fihla - Gogo's

Biochemist and entrepreneur Nokuthula Fihla quit her high paying job to launch her own washing powder brand called Gogo's Washing Powder.

Gogo's Washing Powder is black-owned and produced in a small factory in Midway, Soweto. Fihla, who was born in Dlamini, also in Soweto, decided to produce her own soap to empower local people through job opportunities.

Like all soaps in the market who rely on a certain strength, Gogo's Washing Powder boasts a fast action and stain remover. The soap comes in 150g plastic bags, 5 litres, 10 litres and 20 litres.

"The soap has a lasting foam and is good for soaking clothes. That is why our pay-off line is Faka Amanzi Uzobona (pour water and you will see).

Sowetan Article

Mmoni Sehlapelo - Mamoa Skin care

Mmoni started out making skin care products for personal use for her and her young daughter, as the retail products on the market were not helping with their dry skin. She blended essential oils with creams and soon friends and family were asking for the products and coming back for more. 

"As
we don’t have big marketing budgets like large corporates, we needed to find a way to
reach our customers in the most affordable manner and also not depend on traditional
retailers. However, thanks to companies like Ayande Holdings that we now can bring
our products to you our valued customers." She says.

Sowetan Article